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Alli Webb, Drybar founder: Let's get to know the power of purple. Meet our Blonde Ale Brightening Collection [Image of Blonde Ale collection]. With deep purple pigments and nourishing ingredients [close-up of hand squeezing product out of bottle], this collection brightens and eliminates brass in blonde, gray, white, and highlighted hair [several women with blonde hair shown]. First, start with Blonde Ale Brightening Shampoo [woman squeezes shampoo into her hand and washes her hair with it]. This gentle formula cleanses without drying out strands and the purple pigments neutralize brassiness [close-up of hands rubbing together with the shampoo]. Next, we have the Blonde Ale Vibrance-Boosting Brightening Powder [hand reaches for the powder sachet]. After shampooing, pour the entire packette into your palm [hand pours powder into other hand]. Add a few drops of water [hand squeezes water into the powder] and emulsify into a paste [hands rub together and powder starts to lather]. Work into your hair and lather from roots to ends. Leave in for up to five minutes to work its brightening magic [woman in shower applies product to her hair]. Next, condition from mid-shaft to ends with Blonde Ale Brightening Conditioner [hand squeezes conditioner out of tube]. This color enhancing formula detangles, softens, and hydrates blonde and highlighted hair to boost vibrancy and add shine [woman showering]. And once a week give your locks extra hydration with Blonde Ale Color-Enhancing Brightening Mask in place of Blonde Ale Conditioner [image of Brightening Mask]. Your strands will drink up all the purple goodness in this nourishing, thirst-quenching formula. Apply a generous dollop from roots to ends [hand squeezes product out of bottle]. Leave in for up to five minutes, then rinse and style as usual. Ta-dah! [cheering] Replenished and renewed. So when it comes to boosting, brightening, and eliminating brass, remember to use the power of purple. [Alli blows purple confetti into the camera]
[Drybar logo] Camera crew member [off-camera]: That's pretty good.
Alli: [laughs. Camera crew cheers] My confetti work is so good.
Colour-enhancing formula detangles, softens, and hydrates blonde and highlighted hair. Boosts vibrancy and adds shine.
- Noir scent with notes of ginger, mint, and sandalwood
- Cruelty-free, no animal testing
What Hair Type Is This Good For?
Great for all blonde/highlighted hair types. Use only from midshaft to ends on finer textures.
- Wavy
- Curly
- Straight
- All Hair Types
Partner with Blonde Ale Shampoo to really enhance blonde tones in the hair
After shampooing, apply a generous dollop from midshaft to ends. Leave in 1-5 minutes. Rinse well.
- Paraben Free
- Sulfate Free
- Phthalate Free
- Keratin Free
- Nut/Nut Oil Free
- Honey Free
- Vegan
- Cruelty Free
- Sunflower Seed Oil nourishes and hydrates hair, increasing softness and manageability.
- Lemon Extract brightens highlights and preserves the integrity of the hair color.
- Chamomile Extract gently boosts blonde tones while increasing shine.
Aqua (Water, Eau), Cetearyl Alcohol, Hydrogenated Ethylhexyl Olivate, Glycerin, Propanediol, Caprylic/Capric Triglyceride, Quaternium-91, Parfum (Fragrance), Moringa Oleifera Seed Oil, Citrus Limon (Lemon) Fruit Extract, Chamomilla Recutita (Matricaria) Flower Extract, Lycium Barbarum Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Soy Protein, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Tocopheryl Acetate, Jojoba Esters, Tocopherol, Panthenol, Hydrogenated Coco-Glycerides, Hydrogenated Olive Oil Unsaponifiables, Behentrimonium Chloride (As An Anti-Static Statement), Ethylhexylglycerin, Linoleamidopropyl Pg-Dimonium Chloride Phosphate Dimethicone, Dipropylene Glycol, Ethylhexyl Salicylate, Guar Hydroxypropyltrimonium Chloride, Dimethicone, Cetrimonium Chloride (As An Anti-Static Statement), Myristyl Myristate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Dimethiconol, Polyquaternium-37, Octyldodecanol, Etidronic Acid, Butyl Methoxydibenzoylmethane, Ethylhexyl Methoxycinnamate, Polyquaternium-70, Disodium Edta, Citric Acid, Bht, Phenoxyethanol, Benzyl Alcohol, Dehydroacetic Acid, Chlorphenesin, Potassium Sorbate, Linalool, Benzyl Salicylate, Geraniol, Limonene, Ci 60730 (Ext. Violet 2).
- Hair Styling
- Drybar
- 236 ml
Blonde Ale Brightening Conditioner
Your moisturizing blonde booster! Colour-enhancing formula detangles, softens, and hydrates blonde and highlighted hair. Boosts vibrancy and adds shine.
-
Cruelty Free
-
Sulfate Free
-
Phthalate Free
-
Vegan
£25.00
In stock
Live Chat
Average connection time 25 secs
Average connection time 25 secs
Alli Webb, Drybar founder: Let's get to know the power of purple. Meet our Blonde Ale Brightening Collection [Image of Blonde Ale collection]. With deep purple pigments and nourishing ingredients [close-up of hand squeezing product out of bottle], this collection brightens and eliminates brass in blonde, gray, white, and highlighted hair [several women with blonde hair shown]. First, start with Blonde Ale Brightening Shampoo [woman squeezes shampoo into her hand and washes her hair with it]. This gentle formula cleanses without drying out strands and the purple pigments neutralize brassiness [close-up of hands rubbing together with the shampoo]. Next, we have the Blonde Ale Vibrance-Boosting Brightening Powder [hand reaches for the powder sachet]. After shampooing, pour the entire packette into your palm [hand pours powder into other hand]. Add a few drops of water [hand squeezes water into the powder] and emulsify into a paste [hands rub together and powder starts to lather]. Work into your hair and lather from roots to ends. Leave in for up to five minutes to work its brightening magic [woman in shower applies product to her hair]. Next, condition from mid-shaft to ends with Blonde Ale Brightening Conditioner [hand squeezes conditioner out of tube]. This color enhancing formula detangles, softens, and hydrates blonde and highlighted hair to boost vibrancy and add shine [woman showering]. And once a week give your locks extra hydration with Blonde Ale Color-Enhancing Brightening Mask in place of Blonde Ale Conditioner [image of Brightening Mask]. Your strands will drink up all the purple goodness in this nourishing, thirst-quenching formula. Apply a generous dollop from roots to ends [hand squeezes product out of bottle]. Leave in for up to five minutes, then rinse and style as usual. Ta-dah! [cheering] Replenished and renewed. So when it comes to boosting, brightening, and eliminating brass, remember to use the power of purple. [Alli blows purple confetti into the camera]
[Drybar logo] Camera crew member [off-camera]: That's pretty good.
Alli: [laughs. Camera crew cheers] My confetti work is so good.
Colour-enhancing formula detangles, softens, and hydrates blonde and highlighted hair. Boosts vibrancy and adds shine.
- Noir scent with notes of ginger, mint, and sandalwood
- Cruelty-free, no animal testing
What Hair Type Is This Good For?
Great for all blonde/highlighted hair types. Use only from midshaft to ends on finer textures.
- Wavy
- Curly
- Straight
- All Hair Types
Partner with Blonde Ale Shampoo to really enhance blonde tones in the hair
After shampooing, apply a generous dollop from midshaft to ends. Leave in 1-5 minutes. Rinse well.
- Paraben Free
- Sulfate Free
- Phthalate Free
- Keratin Free
- Nut/Nut Oil Free
- Honey Free
- Vegan
- Cruelty Free
- Sunflower Seed Oil nourishes and hydrates hair, increasing softness and manageability.
- Lemon Extract brightens highlights and preserves the integrity of the hair color.
- Chamomile Extract gently boosts blonde tones while increasing shine.
Aqua (Water, Eau), Cetearyl Alcohol, Hydrogenated Ethylhexyl Olivate, Glycerin, Propanediol, Caprylic/Capric Triglyceride, Quaternium-91, Parfum (Fragrance), Moringa Oleifera Seed Oil, Citrus Limon (Lemon) Fruit Extract, Chamomilla Recutita (Matricaria) Flower Extract, Lycium Barbarum Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Soy Protein, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Tocopheryl Acetate, Jojoba Esters, Tocopherol, Panthenol, Hydrogenated Coco-Glycerides, Hydrogenated Olive Oil Unsaponifiables, Behentrimonium Chloride (As An Anti-Static Statement), Ethylhexylglycerin, Linoleamidopropyl Pg-Dimonium Chloride Phosphate Dimethicone, Dipropylene Glycol, Ethylhexyl Salicylate, Guar Hydroxypropyltrimonium Chloride, Dimethicone, Cetrimonium Chloride (As An Anti-Static Statement), Myristyl Myristate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Dimethiconol, Polyquaternium-37, Octyldodecanol, Etidronic Acid, Butyl Methoxydibenzoylmethane, Ethylhexyl Methoxycinnamate, Polyquaternium-70, Disodium Edta, Citric Acid, Bht, Phenoxyethanol, Benzyl Alcohol, Dehydroacetic Acid, Chlorphenesin, Potassium Sorbate, Linalool, Benzyl Salicylate, Geraniol, Limonene, Ci 60730 (Ext. Violet 2).
- Hair Styling
- Drybar
- 236 ml
Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Heavy, dirty feeling, decent toning
Color toning is fine, but is extremely heavy, leaves hair feeling almost dirty.
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