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Alli Webb, Drybar founder: Let's get to know the power of purple. Meet our Blonde Ale Brightening Collection [Image of Blonde Ale collection]. With deep purple pigments and nourishing ingredients [close-up of hand squeezing product out of bottle], this collection brightens and eliminates brass in blonde, gray, white, and highlighted hair [several women with blonde hair shown]. First, start with Blonde Ale Brightening Shampoo [woman squeezes shampoo into her hand and washes her hair with it]. This gentle formula cleanses without drying out strands and the purple pigments neutralize brassiness [close-up of hands rubbing together with the shampoo]. Next, we have the Blonde Ale Vibrance-Boosting Brightening Powder [hand reaches for the powder sachet]. After shampooing, pour the entire packette into your palm [hand pours powder into other hand]. Add a few drops of water [hand squeezes water into the powder] and emulsify into a paste [hands rub together and powder starts to lather]. Work into your hair and lather from roots to ends. Leave in for up to five minutes to work its brightening magic [woman in shower applies product to her hair]. Next, condition from mid-shaft to ends with Blonde Ale Brightening Conditioner [hand squeezes conditioner out of tube]. This color enhancing formula detangles, softens, and hydrates blonde and highlighted hair to boost vibrancy and add shine [woman showering]. And once a week give your locks extra hydration with Blonde Ale Color-Enhancing Brightening Mask in place of Blonde Ale Conditioner [image of Brightening Mask]. Your strands will drink up all the purple goodness in this nourishing, thirst-quenching formula. Apply a generous dollop from roots to ends [hand squeezes product out of bottle]. Leave in for up to five minutes, then rinse and style as usual. Ta-dah! [cheering] Replenished and renewed. So when it comes to boosting, brightening, and eliminating brass, remember to use the power of purple. [Alli blows purple confetti into the camera]
[Drybar logo] Camera crew member [off-camera]: That's pretty good.
Alli: [laughs. Camera crew cheers] My confetti work is so good.
Contains deep purple pigments that neutralize brassiness in blonde, gray, white and highlighted hair. Gentle formula cleanses without drying out strands.
- Noir scent with notes of ginger, mint, and sandalwood.
- Cruelty-free, no animal testing
What Hair Type Is This Good For?
Great for all blonde, gray, and highlighted hair.
- Wavy
- Curly
- Straight
- All Hair Types
Partner with Blonde Ale Conditioner to really enhance blonde tones in the hair.
Massage a generous dollop into wet hair from roots to ends. Rinse immediately and thoroughly. Use up to 2 times per week. For extremely dry or brittle hair, use a 50/50 mix of Blonde Ale and regular shampoo. Not recommended for use on hair extensions.
- Paraben Free
- Sulfate Free
- Phthalate Free
- Nut/Nut Oil Free
- Honey Free
- Cruelty Free
- Lemon Extract brightens highlights and preserves the integrity of the hair color.
- Chamomile Extract gently boosts blonde tones while increasing shine.
- Keratin is a highly moisturizing protein that reinforces the structure of the hair and helps prevent damage.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Disodium Cocoamphodipropionate, Sodium Lauroyl Methyl Isethionate, Glycol Distearate, Decyl Glucoside, Butylene Glycol, Chamomilla Recutita (Matricaria) Flower Extract, Keratin, Hydrolyzed Keratin, Citrus Limon (Lemon) Fruit Extract, Panthenol, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Guar Hydroxypropyltrimonium Chloride, Glycerin, Polyquaternium-7, Propanediol, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Quaternium-95, Butyl Methoxydibenzoylmethane, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Disodium Edta, Carbomer, Citric Acid, Bht, Benzoic Acid, Chlorphenesin, Phenoxyethanol, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Benzoate, Sodium Citrate, Sodium Hydroxide, Sodium Isethionate, Potassium Sorbate, Tocopherol, Parfum (Fragrance), Benzyl Salicylate, Eugenol, Geraniol, Limonene, Linalool, Ci 60730 (Ext. Violet 2), Ci 17200 (Red 33).
- Hair Styling
- Drybar
- 236 ml
Blonde Ale Brightening Shampoo
All bright, no brass! Contains deep purple pigments that neutralize brassiness in blonde, gray, white and highlighted hair. Gentle formula cleanses without drying out strands.
-
Cruelty Free
-
Sulfate Free
-
Phthalate Free
£25.00
In stock
Live Chat
Average connection time 25 secs
Average connection time 25 secs
Alli Webb, Drybar founder: Let's get to know the power of purple. Meet our Blonde Ale Brightening Collection [Image of Blonde Ale collection]. With deep purple pigments and nourishing ingredients [close-up of hand squeezing product out of bottle], this collection brightens and eliminates brass in blonde, gray, white, and highlighted hair [several women with blonde hair shown]. First, start with Blonde Ale Brightening Shampoo [woman squeezes shampoo into her hand and washes her hair with it]. This gentle formula cleanses without drying out strands and the purple pigments neutralize brassiness [close-up of hands rubbing together with the shampoo]. Next, we have the Blonde Ale Vibrance-Boosting Brightening Powder [hand reaches for the powder sachet]. After shampooing, pour the entire packette into your palm [hand pours powder into other hand]. Add a few drops of water [hand squeezes water into the powder] and emulsify into a paste [hands rub together and powder starts to lather]. Work into your hair and lather from roots to ends. Leave in for up to five minutes to work its brightening magic [woman in shower applies product to her hair]. Next, condition from mid-shaft to ends with Blonde Ale Brightening Conditioner [hand squeezes conditioner out of tube]. This color enhancing formula detangles, softens, and hydrates blonde and highlighted hair to boost vibrancy and add shine [woman showering]. And once a week give your locks extra hydration with Blonde Ale Color-Enhancing Brightening Mask in place of Blonde Ale Conditioner [image of Brightening Mask]. Your strands will drink up all the purple goodness in this nourishing, thirst-quenching formula. Apply a generous dollop from roots to ends [hand squeezes product out of bottle]. Leave in for up to five minutes, then rinse and style as usual. Ta-dah! [cheering] Replenished and renewed. So when it comes to boosting, brightening, and eliminating brass, remember to use the power of purple. [Alli blows purple confetti into the camera]
[Drybar logo] Camera crew member [off-camera]: That's pretty good.
Alli: [laughs. Camera crew cheers] My confetti work is so good.
Contains deep purple pigments that neutralize brassiness in blonde, gray, white and highlighted hair. Gentle formula cleanses without drying out strands.
- Noir scent with notes of ginger, mint, and sandalwood.
- Cruelty-free, no animal testing
What Hair Type Is This Good For?
Great for all blonde, gray, and highlighted hair.
- Wavy
- Curly
- Straight
- All Hair Types
Partner with Blonde Ale Conditioner to really enhance blonde tones in the hair.
Massage a generous dollop into wet hair from roots to ends. Rinse immediately and thoroughly. Use up to 2 times per week. For extremely dry or brittle hair, use a 50/50 mix of Blonde Ale and regular shampoo. Not recommended for use on hair extensions.
- Paraben Free
- Sulfate Free
- Phthalate Free
- Nut/Nut Oil Free
- Honey Free
- Cruelty Free
- Lemon Extract brightens highlights and preserves the integrity of the hair color.
- Chamomile Extract gently boosts blonde tones while increasing shine.
- Keratin is a highly moisturizing protein that reinforces the structure of the hair and helps prevent damage.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Disodium Cocoamphodipropionate, Sodium Lauroyl Methyl Isethionate, Glycol Distearate, Decyl Glucoside, Butylene Glycol, Chamomilla Recutita (Matricaria) Flower Extract, Keratin, Hydrolyzed Keratin, Citrus Limon (Lemon) Fruit Extract, Panthenol, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Guar Hydroxypropyltrimonium Chloride, Glycerin, Polyquaternium-7, Propanediol, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Quaternium-95, Butyl Methoxydibenzoylmethane, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Disodium Edta, Carbomer, Citric Acid, Bht, Benzoic Acid, Chlorphenesin, Phenoxyethanol, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Benzoate, Sodium Citrate, Sodium Hydroxide, Sodium Isethionate, Potassium Sorbate, Tocopherol, Parfum (Fragrance), Benzyl Salicylate, Eugenol, Geraniol, Limonene, Linalool, Ci 60730 (Ext. Violet 2), Ci 17200 (Red 33).
- Hair Styling
- Drybar
- 236 ml
Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Fantastic Shampoo but poor packaging
Great shampoo, I absolutely love it. I have received so many compliments on my hair since I started using it. My only complaint is about the lids. I keep my bottles in an upright position and these caps constantly leak. I have purple shampoo all down my shower wall from these bottles. Such a waste.
Report this reviewWorks well
Overall, I like that I notice how well it keeps my blonde highlights from turning brassy. However, after rinsing it out, it makes my hair really tangle-y and hard to run my fingers through. Because it works well, I don't have to use it often so it does last me awhile. I do have thick, long and wavy hair so it might be a better formula for thinner hair.
Report this reviewBrightened my hair!
Love this stuff!! I have a mixed blonde silver & light brown hair color and it made it brighter!! Thanks!!
Report this reviewGive it a try!
I've only used the a few times, but I'm pleased so far. My scalp is happy, my white hairs are nice and white! Thank you Drybar!
Report this reviewGreat product!
Keeps my blonde fresh for weeks! My hair stylist was impressed with how long my color lasted.
Report this review